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Reducing the Namby-Pamby Syndrome in Work Environments
Walk into an office of any company or organization and it’s there, quietly seizing unwitting victims into its grasp. At first glance, the malady is not obvious. But spend a month or two in the environment and you start to see debilitating signs of the Namby-Pamby...
Four Tips for the Write Way to Success in PR and Advertising
Famous novelist Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Writers wish that could happen when they set out to complete a news story, article, or even a blog. Several years ago an article in Forbes...
The best stories about your organization aren’t necessarily about your organization
One of the hottest communication strategies for organizations today is storytelling. In fact, it is one of the best tools for companies and organizations to communicate their central message and brand. A benefit of storytelling is that it puts a face on the...
Time to break out the old road map for strategic communication planning
Winston Churchill once stated, "Failing to plan is planning to fail." For organizations, that sentiment is more than just a trite suggestion. Following the right process for designing and implementing a strategic communication plan is a make or break issue when...
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