One of the hottest communication strategies for organizations today is storytelling. In fact, it is one of the best tools for companies and organizations to communicate their central message and brand. A benefit of storytelling is that it puts a face on the...

Winston Churchill once stated, "Failing to plan is planning to fail." For organizations, that sentiment is more than just a trite suggestion. Following the right process for designing and implementing a strategic communication plan is a make or break issue when...

One of the challenges faced by nonprofit organizations is designing and implementing a strategic communication plan. The issue is particularly a concern for smaller organizations that might not have the financial and personnel resources enjoyed by larger...