Communication Research

Effective strategic communication starts with innovative research. Today, that means using various approaches and tools to evaluate audiences and media content to better understand how an organization’s messages are reaching its target publics.

Quantitative

• Surveys of existing publics or members or organizations.
• Evaluation of social media followers via online questionnaires.
• Assessment of attitudes/perceptions of potential, but unreached target publics.
• Content analyses of an organization’s social media posts.
• Trend analysis of corresponding or competing organizations via social media analysis.

Qualitative

• Conducting and analyzing focus group sessions.
• Sentiment analysis of social media posts by followers.
• Individual and small group interviews.
• Communication audit to examine the continuity and flow of messaging by an organization through all channels of information delivery.