Services

Derecho Cat Media was started to help organizations and companies with strategic communications and public relations planning and direction. Located in Johnston, Iowa, the firm delivers a variety of products, from research to creative to writing.

Communication Research

Quantitative

• Surveys of existing and prospective publics.
• Assessment of attitudes and perceptions of an organization.
• Content analysis of an organization’s social media posts.
• Social media analysis of an organization and its competition.
• Employee communication research

Qualitative

• Conducting and analyzing one or more focus group sessions.
• Employee focus groups.
• Sentiment analysis of an organization’s social media follower posts.
• Communication audit of an organization’s messaging.

Strategic Communication

• Strategic planning based on primary and secondary audience research.
• Integrated marketing communication that incorporates traditional and digital media tactics.
• Social media planning, scheduling, and implementation.
• Streaming video.
• Gathering and analyzing primary and secondary data about target publics.
• Central message development and ensuring communication tactics convey that message.
• Thought leadership that positions the organization as an expert to its publics.
• Online newsroom development and implementation.
  Virtual collaboration.

Public Relations

Media relations:

• • Pitching story ideas to print, broadcast, and online media.
  • Press releases.

Employee communication:

• • Volunteerism.
  • Engagement.
  • Training program development.
  • Team building.
• Understanding, designing, and implementing effective social media plans.
• Podcast development and production.
• Communication planning and strategies.
• Crisis communication.